By tomspilsbury, 21-Sep-2011 11:44:00
Doctor Who's ratings are in freefall, are they? Well, they are if you believe The Sun, The Guardian, and a number of other newspapers. In fact, this myth is spreading so quickly that people might actually start BELIEVING it! But let's take a look at why this simply ISN'T TRUE.
For the purposes of this, let's ignore all the Specials (the Christmas episodes, plus the 2009 one-offs), as they rather distort averages. So let's just look at each 13-part run, and look at viewings within the first seven days only, so everything is on as equal a playing field as possible.
2005 SERIES (13 eps: Rose to The Parting of the Ways)
Average BBC One final BARB rating: 7.95 million
Average BBC Three rating for first week repeats: 0.73 million
Average audience across all outlets (ie BBC One & BBC Three): 8.68 million
2006 SERIES (13 eps: New Earth to Doomsday)
Average BBC One final BARB rating: 7.71 million
Average BBC Three rating for first week repeats: 1.01 million
Average audience across all outlets (ie BBC One & BBC Three): 8.72 million
2007 SERIES (13 eps: Smith and Jones to Last of the Time Lords)
Average BBC One final BARB rating: 7.55 million
Average BBC Three rating for first week repeats: 1.34 million
Average audience across all outlets (ie BBC One & BBC Three): 8.89 million
2008 SERIES (13 eps: Partners in Crime to Journey’s End)
Average BBC One final BARB rating: 8.05 million
Average BBC Three rating for first week repeats: 1.64 million
Average BBC iPlayer views for first week views: 0.51 million
Average audience across all outlets (ie BBC One, BBC Three & iPlayer): 10.20 million
2010 SERIES (13 eps: The Eleventh Hour to The Big Bang)
Average BBC One final BARB rating: 7.70 million
Average BBC Three and BBC HD ratings for first week repeats: 1.01 million
Average BBC iPlayer views for first week views: 1.14 million
Average audience across all outlets (ie BBC One, BBC HD, BBC Three & iPlayer): 9.85 million
2011 SERIES (first 9 episodes only, for which full figures are currently available)
Average BBC One final BARB rating: 7.64 million
Average BBC Three ratings for first week repeats: 0.99 million
Average BBC iPlayer views for first week views: 1.14 million
Average audience across all outlets (ie BBC One, BBC HD, BBC Three & iPlayer): 9.77 million
The general trends I would note are as follows:
* Even if you just include final BBC One figures, the lowest rated series is 2007’s (7.55 million), and the highest is 2008’s (8.05 million). For all six series to fall within these slim boundaries, is remarkable.
* For the first few years, the slight drop in BBC One ratings was more than made up for by increasing BBC Three figures.
* When iPlayer first comes in (2008 series), we are slightly altering the playing field, as the earlier series didn’t have this as an option. Understandably, this has helped the ‘total’ figures – but even if we assume that a small handful of iPlayer viewers are repeat viewers, Doctor Who is still well up on its 2005 numbers. Indeed, even if we IGNORE iPlayer altogether, and ONLY focus on BBC One and BBC Three screenings, the 2010 and 2011 series are easily on a par with the 2005, 2006 and 2007 series.
* The 2008 series is the standout performer – but only by a small margin in front of the other five series. This can partially be put down to the final half of the series which concluded with Journey’s End, the return of Rose, the return of Davros, the fake regeneration etc etc. Journey’s End was the top rated show of the week, and amassed almost 15 million viewers across all outlets, so this really gave a boost to the series average.
So, why do we get these tabloid reports of Doctor Who's falling ratings? Well, that's because they're reporting OVERNIGHTS – which means the number of people that watched the show 'live' on BBC One each Saturday. The BARB figures I've listed above are FINAL figures, which include those who record the programme to watch back within seven days. Hence, an episode like 'A Good Man Goes to War', shown in June, may have a reported overnight rating of 5.5 million, but its final BARB rating was 7.5 million (plus BBC Three and iPlayer views, of course, which actually take the episode's total audience well over 9 million).
Doctor Who tends to add far more viewers via 'timeshifting' (recordings, repeats or iPlayer) than live shows – or even other dramas – and so when newspapers report overnight ratings, they are doing the series a dissevice.
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My name is Tom Spilsbury. I am the editor of Doctor Who Magazine. This is a blog where I might occasionally post things which amuse, perplex, or irritate me.
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17 Comments
6. 21-Sep-2011 13:57:00 by Jim
Your totals are:
2009 - 10.2m
2010 - 9.85m
2011 - 9.77m
I'm not seeing how that *isn't* a decline?
7. 21-Sep-2011 16:44:00 by Calum
"Well, that's because they're reporting OVERNIGHTS ? which means the number of people that watched the show 'live' on BBC One each Saturday."
Not *quite* true... overnights also include people who recorded and watched the same day.
8. 21-Sep-2011 19:39:00 by Bobbygaga
We can crow about final numbers as much as we want. The truth is that there are a growing number of factions with a vested interest in doing Doctor Who down. Be they RTD worshippers, DT fan-girls or rightwing hacks with an axe to grind against the BBC. These people will always manage to shout down the others. My bugbear at the moment is that people are too hung up on the 50th anniversary fostering an impatience to get to the jelly and icecream fest of multiple doctors and returning companions.
9. 22-Sep-2011 03:22:00 by persia
5000 BARB boxes can't be wrong!
10. 25-Sep-2011 21:34:00 by Thomas- idiots make me sad
@Not liking it so much, no no it wouldn't, the AI's for this series have been equal to the average RTD era episode.
@Jim, No, not when series 4 is at the peak of popularity, not topping it's personal best and a decline are two entirely different things, it still got higher ratings than series 1, 2 and 3. It asstounds me how ignorant and stupid these haters can be...